About

Established in 2016 and reimagined in 2020, Wild Thing$ is a Kentucky-based lifestyle brand rooted in storytelling, individuality, and fearless creativity. Designed for those who move with intention and create without limits, Wild Thing$ crafts premium goods that reflect a spirit of freedom and purpose.

Founded by former professional athlete Jaron Jones, the brand has grown from a passion project into a creative force—offering apparel, events, and experiences that celebrate authenticity and push culture forward.

From our home base in Lexington, Wild Thing$ is building a movement. A community of dreamers, creators, and boundary breakers inspired to create their world.

Wild Thing$ | Create The World 🌍
Built to Inspire. Made to Create.

A person is wearing a black cap with the text "CREATE THE WORLD" in a cool font. They have sunglasses and a blue jacket. The background is a solid color.