About Us

Wild Thing$ | Create The World 🌍
Built to Inspire. Made to Create.

Wild Thing$ isn’t just a brand — it’s a reflection of where we come from and where we’re going.

Founded in 2016 and reimagined in 2020, Wild Thing$ was born in Lexington, Kentucky, out of a love for fashion, family, and fearless expression. What started as a personal outlet has grown into a creative force — blending storytelling, premium design, and community-centered energy.

We make clothes with meaning. Pieces that move with intention. Every drop is rooted in purpose, made for those bold enough to dream, disrupt, and design the world on their terms.

Led by former pro athlete Jaron Jones, Wild Thing$ exists to honor the ones who raised us — our grandmothers, brothers, mothers, and every creative soul who helped shape our path. This brand is a thank you. A love letter. A call to create.

From product to pop-up, we build experiences that speak to culture — not chase it.

We’re here for the dreamers, the risk takers, the ones rewriting the rules.
Welcome to the movement.